BitBang: Empowering Data-driven Decision Making

Giovanni Lorenzoni, CEO
To remain at a competitive advantage and achieve a fast return on investment, CIOs today are approaching digital transformation in an organic and coordinated way. The challenge, however, is the growing complexity of internal collaboration and constant budget cuts.

That’s where BitBang can help by facilitating communication between stakeholders, business cases for the necessary investment and effective project execution.

But how does the company achieve this?

BitBang collaborates with Adobe to accelerate business transformation through data strategy and execution. “We ferry large organizations towards innovative and effective customer management, thanks to the long-term Adobe partnership that allows combining a deep knowledge of technologies and experience on the most relevant business cases with respect to customer analytics, customer intelligence, and customer lifecycle management,” says Giovanni Lorenzoni, CEO of BitBang.

Founded in 2003, BitBang was one of the first European companies that immediately understood the value of digital analytics and customer experience. Adobe was instantly considered to be the ideal technology partner that would realize BitBang propitiously. With a profound knowledge and expertise of the Adobe solutions/tools, the company’s experts have today obtained Adobe Experience Cloud Platform certifications and carried out various projects on different verticals.

BitBang was among the first to understand the strategic importance of the partnership between Adobe and Microsoft and to develop solutions that take advantage of this alliance. BitBang has developed connectors to enable the integration between Adobe Experience Cloud Platform and Microsoft Azure and Dynamics 365. The synergy between the two technologies allows you to merge different ecosystems and natively prepare the ideal environment for managing large amounts of data, especially streaming data, to be integrated with other data sources to effectively carry out customer intelligence and derive data-driven insights. It enables advanced complex analysis by exploiting Artificial Intelligence and the delivery of insights through Modern BI tools, as well as their activation in marketing tools to optimize products, offers, contents or campaigns.

BitBang’s best practices have been recognized and executed by large companies continually. The company has always been one step ahead of the changing trends. The team at BitBang, observing the emergence of the cloud, big data and artificial intelligence, has been able to devise and implement innovative ideas. “We are at the forefront of the technological progression, providing successful solutions to clients to integrate the online world with the offline,” informs Lorenzoni.
This has enabled BitBang in building up a strong team with the skill sets necessary and developed best practices to help organizations achieve ROI efficiently and innovatively to stay ahead of the competition. For instance, BitBang proposed a best-of-breed approach to design a martech ecosystem for two crucial international fashion companies that guaranteed the best possible customer experience, which intelligently exploited the value of customer data. Adobe was a key choice in the suggested architecture as it provides immediate data-driven insights, and optimization capabilities significantly reducing the break-even period.


BitBang and Adobe ferry large organizations towards innovative and effective customer management, thanks to the long-term partnership that allows combining a deep knowledge of technologies and experience on the most relevant business cases.


What steers BitBang ahead of the competition is its team of specialist data analysts, and data engineers devoted to helping businesses accelerate time-to-insights and gain a competitive advantage through leveraging the potential of all relevant tools. The company works very closely with its customers to provide honest, instant and reliable solutions for them, suggesting the tools and technologies for their specific business needs. BitBang’s impartial approach of technologies is also appreciated by its partners, as they can be confident that every new customer that they bring will be satisfied with the latest technology proposed and will pursue this for the foreseeable future. “Educating our customers is our top priority to bring clarity and simplicity to their lives and achieve their business objectives as efficiently as possible,” mentions Lorenzoni.

BitBang combines strong vertical skills on Adobe products—with certified people with proven multi-year expertise—with the innovative vision and new capabilities of BigData, ML and AI, which makes the management of increasingly complex but high-value projects extremely effective in a short time. This has empowered the company to carve a unique niche for itself. For the future, BitBang is preparing to take on new challenges by continuing to invest in research and development to maintain its innovative role. “We intend to expand the Advanced Analysis and AI teams because they allow exploiting the full potential of the Adobe stack. BitBang is successful in communicating and clarifying these advanced opportunities with their clients,” concludes Lorenzoni.

Company
BitBang

Headquarters
Bologna and Milan, Italy

Management
Giovanni Lorenzoni, CEO and Andrea Misso, Director; Andrea De Marco, CTO ; Silvia Terzi, COO

Description
By uniting with Adobe as an effective ally, BitBang facilitates communication between stakeholders, business cases for the necessary investment and effective project execution to solve this predicament. The company, along with Adobe ferry large organizations towards innovative and effective customer management, thanks to the long-term partnership that allows combining an in-depth knowledge of technologies and experience on the most relevant business cases. The company is at the forefront of the technological progression when the market transformed from a separate online context to a much more complex environment, instantly providing successful solutions to clients to integrate the online world with the offline.

BitBang