R2integrated (R2i) : Accelerating The Value Of Martech Investments

Jay Atcheson, SVP of Marketing
Though digital has been around for a while, it evolved as an integral part of customer-brand interactions ever since the pandemic took hold of the world. Needless to say, this much-awaited transition is most likely to stay unscathed for an indefinite period. And, adapting to this structural shift in a way that benefits businesses from all perspectives is not only an advantage to organizations but also their clients in terms of customer experience. With consumers having numerous choices in today’s seamless virtual market, businesses need to ensure an exceptional digital experience to attract new customers and retain their existing ones — a value proposition that R2integrated (R2i) delivers. “Founded in 2004 as a technology-first company, we position ourselves as a new breed of agency. We integrate the award winning marketing capabilities of an interactive agency with the technical expertise of a leading system integrator,” says Jay Atcheson, SVP of Marketing at R2i.

Dedicated to adding value to clients’ marketing strategies, R2i builds and runs scalable digital solutions that provide unified, consistent, and personalized digital experiences to users. The US-based leading digital experience firm combines the right technology with creative design to build a 360-degree view into organizations’ customer experience. This enables them to gain insights into users’ needs and deliver content accordingly, which in turn helps enhance their marketing operations and accelerate revenue. By doing this, the company assists clients to transition from a customer-aware company to a customer-obsessed organization, further boosting the brand image among their audience.

R2i leverages its strategic partnerships with the world’s best-in-class technology solution providers like Adobe to develop novel solutions for clients. “We are a dedicated Adobe partner and their most credible value-added reseller, who can activate and optimize their digital experience platform for clients,” says Atcheson. This way, the company eliminates the hardships associated with implementing and executing Adobe solutions while helping clients draw their fullest potential. Unlike its competitors, who focus on either one spectrum of Adobe's tech stack or multiple platforms, R2i expertise spans the entire Adobe portfolio, including web content management, digital asset management, analytics, ecommerce and marketing automation. R2i also has well established partnerships with Adobe's most recent acquisitions, Marketo, Magento, and Workfront.


We are a dedicated Adobe partner and their most credible value-added reseller, who can activate and optimize their digital experience platform for clients

In addition to establishing a digital foundation, the company leverages the Adobe Digital Experience cloud to help clients rationalize their technology investments. This enables clients to identify and assess the value of their applications which reduces their operational expenditure and provides more control over their infrastructure.

R2i’s collaboration with The Hershey Company who was most recently challenged with governance and control of manual systems, and an incomplete data strategy — which contributed to a sub optimal user experience—well exemplifies R2i’s value proposition. The challenges were the result of the multitude of diverse, independent sub-brand solutions they had in place. R2iworked hand-in-hand with the client to digitally transform and consolidate their multifaceted systems into the Hersheyland Hub, in an industry leading managed cloud environment.

According to Atcheson, R2i’s success story with the Hershey Company is a testament to their impact in the Consumer packaged goods industry. Not just that, the company also caters to a wide customer base in manufacturing, healthcare, financial services and higher education space, with the Johns Hopkins University, Accountants World, and Perdue Farms being some of the prominent clients. To further solidify their holistic digital experience capabilities, R2i was featured in Gartner’s 2020 list of top marketing service providers and leading marketing technology vendors. Moving ahead, the company is planning to accelerate their growth and continue their strategic alliance with Adobe to deliver successful products and services together. “Our goal is to provide clients with the maximum value that the Adobe digital experience platform promises and help them achieve a true digital transformation to make maximum return on their marketing investments,” concludes Atcheson.

Company
R2integrated (R2i)

Headquarters
Baltimore, MD

Management
Jay Atcheson, SVP of Marketing

Description
R2i is a leading digital experience company that builds and runs scalable digital solutions, providing unified, consistent, and personalized digital experiences to users. The company combines the right technology with creative design to build a 360-degree view into organizations’ customer experience. This enables them to gain insights into users’ needs and deliver content accordingly, which in turn helps enhance their marketing operations and accelerate revenue

R2integrated (R2i)