Exadel, a global software engineering, business consultancy and solutions company, holistically helps clients choose the right marketing tools, approach, and architecture. For instance, the company’s MarTech Practice, as a part of the Adobe Solution Partner Program, enables multi-channel content distribution and helps its clients sites run perfectly for optimal user experience, which ultimately drives sales. “We help clients leverage the right tools and bridge the gaps to make AEM more user-friendly and productive to align with their continuously evolving marketing needs,” says Lev Shur, President of Solutions at Exadel.
Be it greenfield development involving building everything from scratch, migrating from a different platform to AEM, or just scaling within the AEM platform, Exadel can help with any MarTech strategy. The company works closely with the clients to assist them in adding additional features or integrating AEM with other existing systems to ensure seamless functioning of marketing operations. It also recommends scaling a team with a specific skillset to handle the entire process of building a customized MarTech strategy.
Exadel has developed open source, purpose-built solutions for the Adobe community. “Our open source solutions not only help developers build features faster with better quality, they also enable users of platforms, such as publishers, to publish content faster with fewer errors,” says Vladislav Baranov, Director of the MarTech Practice at Exadel. In essence, the solutions ensure the overall health of Adobe platforms, providing better performance and resolving other issues, such as broken links that are embedded into websites.
We help clients leverage the right tools and bridge the gaps to make AEM more user-friendly and productive to align with their continuously evolving marketing needs
Exadel recently helped a US-based tech company improve its engagement with customers. The client wanted to extend its current website to create a unique experience for visitors while increasing the site’s usefulness as a sales tool. Exadel went in as a participating vendor and took charge of the website architecture, back- and front-end development, and quality assurance strategy. The company built a solution based on Adobe Marketing Suite, including AEM, Adobe Target, and Adobe Analytics. Its experienced team of certified AEM experts covered every facet of development and used modern tech stacks to ensure the best possible customer experience solution. Exadel’s team made various architecture and optimization improvement recommendations to increase SEO performance and ensure compliance with Google page speed recommendations. Its AEM Architect ensured that all code and configurations were in accordance with Adobe AEM standards. As a result, visitors started exhibiting greater intent, spending more time on the site, surfing through more content, and contacting the client more frequently.